{
  "$schema": "https://brandspec.org/schema/v0.1.json",
  "version": "0.1",
  "scope": "canonical",
  "identity": {
    "name": "べんきょうBox",
    "tagline": "A box of small tools for learning Japanese",
    "description": "べんきょうBox (Benkyo Box) is a collection of tools to help you with Japanese study, practice and word discovery. With fine-grained translation, dictionary, practice conversations and more.",
    "url": "https://getbenkyobox.com",
    "category": [
      "language-learning",
      "japanese",
      "productivity"
    ],
    "founded": "2024",
    "entity": {
      "name": "Blue Speck Ltd",
      "url": "https://bluespeck.co",
      "registration": {
        "country": "GB",
        "id": "14084890"
      }
    }
  },
  "voice": {
    "tone": [
      "calm",
      "helpful",
      "encouraging"
    ],
    "formality": "Casual, considered, plain. Treats learners as capable. No slang, no corporate stiffness.",
    "personality": "Patient and matter-of-fact. Explains tools by what they let you do, not by hype. Trusts the user already understands why they're learning.",
    "language": {
      "primary": "en-GB",
      "supported": [
        "en"
      ]
    },
    "avoid": [
      "Superlatives and hype ('revolutionary', 'best-in-class', 'game-changing')",
      "Romaji in body copy where kana or kanji would be more accurate",
      "Treating learners as beginners by default",
      "Exclamation marks in product descriptions"
    ],
    "audio": {
      "pace": "Measured and unhurried",
      "pronunciation": {
        "brand_name": "べんきょうBox — \"benkyō box\", with the long ō and equal stress on both words"
      },
      "accent_preference": "Neutral.",
      "music_style": "Minimal, ambient. No upbeat corporate music."
    }
  },
  "visual": {
    "colours": {
      "primary": "#4f46e5",
      "secondary": "#c084fc",
      "background": "#1a1a2e",
      "surface": "#27272a",
      "text": "#f4f4f5",
      "accent": "#818cf8",
      "scheme": "dark-first"
    },
    "typography": {
      "heading": "system-ui",
      "body": "system-ui",
      "mono": "monospace",
      "note": "System fonts only. Japanese renders via the OS Japanese stack — no custom web fonts."
    },
    "logo": {
      "primary": "https://getbenkyobox.com/f/benkyobox-w512.png",
      "mark": "https://getbenkyobox.com/f/benkyobox-w256.png",
      "favicon": "https://getbenkyobox.com/f/favicon-32x32.png"
    },
    "spacing": {
      "philosophy": "Generous whitespace; layouts breathe.",
      "base_unit": "4px"
    },
    "dark_mode": {
      "preferred": true,
      "note": "Dark is the only presentation. The website has no light-mode treatment."
    }
  },
  "values": [
    {
      "name": "Respect the learner",
      "description": "Tools answer questions, they do not patronise. Beginners and advanced users see the same data — only the surfacing changes."
    },
    {
      "name": "Show the working",
      "description": "Translations, lookups, and breakdowns expose the steps so users learn from them, not just consume an answer."
    },
    {
      "name": "Fast, local, offline",
      "description": "Core lookups and saved translations work without a network. Data lives on the user's device by default."
    },
    {
      "name": "No tracking",
      "description": "The app collects no analytics or behavioural data. Email is opt-in for release news only."
    }
  ],
  "boundaries": {
    "presentation": [
      "Do not present べんきょうBox as a substitute for a teacher or a JLPT pass guarantee",
      "Do not imply translations are always perfect — Japanese has ambiguity that tools cannot resolve unaided",
      "Always preserve furigana and original kanji when displaying Japanese alongside English"
    ],
    "context": [
      "Do not associate the product with surveillance, scraping, or covert use of others' content",
      "Do not present alongside MLM-style language-learning programs"
    ],
    "competitive": [
      "Comparisons with other Japanese learning apps are fine when claims are accurate",
      "Do not fabricate features or claim parity with features the app does not have"
    ],
    "legal": [
      "Product claims must be verifiable from getbenkyobox.com",
      "Do not state or imply endorsement, partnership, or affiliation with Apple, Google, or any platform vendor",
      "JLPT is a registered trademark of the Japan Foundation; reference levels (N5–N1) descriptively, never as if owned or endorsed",
      "Dictionary and kanji data is licensed from third parties; do not redistribute or imply original authorship of others' lexical data"
    ]
  }
}