$schema: https://brandspec.org/schema/v0.1.json
version: '0.1'
scope: canonical
identity:
  name: べんきょうBox
  tagline: A box of small tools for learning Japanese
  description: べんきょうBox (Benkyo Box) is a collection of tools to help you with Japanese study, practice and word discovery. With fine-grained translation, dictionary, practice conversations and more.
  url: https://getbenkyobox.com
  category:
    - language-learning
    - japanese
    - productivity
  founded: '2024'
  entity:
    name: Blue Speck Ltd
    url: https://bluespeck.co
    registration:
      country: GB
      id: '14084890'
voice:
  tone:
    - calm
    - helpful
    - encouraging
  formality: Casual, considered, plain. Treats learners as capable. No slang, no corporate stiffness.
  personality: Patient and matter-of-fact. Explains tools by what they let you do, not by hype. Trusts the user already understands why they're learning.
  language:
    primary: en-GB
    supported:
      - en
  avoid:
    - Superlatives and hype ('revolutionary', 'best-in-class', 'game-changing')
    - Romaji in body copy where kana or kanji would be more accurate
    - Treating learners as beginners by default
    - Exclamation marks in product descriptions
  audio:
    pace: Measured and unhurried
    pronunciation:
      brand_name: べんきょうBox — "benkyō box", with the long ō and equal stress on both words
    accent_preference: Neutral.
    music_style: Minimal, ambient. No upbeat corporate music.
visual:
  colours:
    primary: '#4f46e5'
    secondary: '#c084fc'
    background: '#1a1a2e'
    surface: '#27272a'
    text: '#f4f4f5'
    accent: '#818cf8'
    scheme: dark-first
  typography:
    heading: system-ui
    body: system-ui
    mono: monospace
    note: System fonts only. Japanese renders via the OS Japanese stack — no custom web fonts.
  logo:
    primary: https://getbenkyobox.com/f/benkyobox-w512.png
    mark: https://getbenkyobox.com/f/benkyobox-w256.png
    favicon: https://getbenkyobox.com/f/favicon-32x32.png
  spacing:
    philosophy: Generous whitespace; layouts breathe.
    base_unit: 4px
  dark_mode:
    preferred: true
    note: Dark is the only presentation. The website has no light-mode treatment.
values:
  - name: Respect the learner
    description: Tools answer questions, they do not patronise. Beginners and advanced users see the same data — only the surfacing changes.
  - name: Show the working
    description: Translations, lookups, and breakdowns expose the steps so users learn from them, not just consume an answer.
  - name: Fast, local, offline
    description: Core lookups and saved translations work without a network. Data lives on the user's device by default.
  - name: No tracking
    description: The app collects no analytics or behavioural data. Email is opt-in for release news only.
boundaries:
  presentation:
    - Do not present べんきょうBox as a substitute for a teacher or a JLPT pass guarantee
    - Do not imply translations are always perfect — Japanese has ambiguity that tools cannot resolve unaided
    - Always preserve furigana and original kanji when displaying Japanese alongside English
  context:
    - Do not associate the product with surveillance, scraping, or covert use of others' content
    - Do not present alongside MLM-style language-learning programs
  competitive:
    - Comparisons with other Japanese learning apps are fine when claims are accurate
    - Do not fabricate features or claim parity with features the app does not have
  legal:
    - Product claims must be verifiable from getbenkyobox.com
    - Do not state or imply endorsement, partnership, or affiliation with Apple, Google, or any platform vendor
    - JLPT is a registered trademark of the Japan Foundation; reference levels (N5–N1) descriptively, never as if owned or endorsed
    - Dictionary and kanji data is licensed from third parties; do not redistribute or imply original authorship of others' lexical data